Considerations - The Art in Marketing
From The Start - Follow our Journeys
Our first craft fair with Pass It On Plates
Here's our booth:
We used USPS Priority mail boxes under bright colored fabric to elevate items in back. The boxes will be used later to ship orders. Several plates had cookies on them so visitors could see them "in action."
We borrowed a few plates from friends who have been passing them around. This helped us show folks how each plate collects names as it travels. This is plate # 0803003.
Other plates, like this red one (shown below), were turned over so people would see the tracking number on the back. These two displays made it easy to explain what they are and how they work.
Also, there were several pictures frames on display, holding our pricing info. Keeping our pricing simple meant we could duplicate these signs in several places around the booth. We decided to sell these Pass It On Plates in a "Design your own" format, where customers could choose their own color combinations. This works out very well, since every purchase turned out to be a color combination we hadn't thought of.
We even used zucchini and peaches to give people ideas about what they could put on their plate. Pass It On Plates are not just for cookies.
Here's a plate of surplus garden zucchini
and half a dozen fragrant peaches (above and behind the chocolate chip cookies)
Mini blinds displayed our Pretty Little Doo Dads, which were pinned to business cards. The cards had lipped plastic jewelry hangers on the back, and the lip hooked over the mini blind vanes. (This picture was taken while we were still setting up the display, so there are not too many Pretty Little Doo Dads on the blinds yet.)
And of course, a hand painted sign let visitors know who we are.
We had our tote bag promo hanging on the back wall, by the "cashier." These tote bags were carried around the show by our customers, advertising for us. They're canvas, so as they're used to carry other things they will continue advertising for us like a big bright business card - with handles.
We also brought bright colored flyers and mugs with us so we could generate excitement about our spring promo.
As for the question of if we accept credit cards, the answer was YES. Thanks to River Stone of Off The Hook Hats, (she organized this event) we learned about ProPay. Sign up was quick and easy. We didn't have any of the traditional "knuckle grinder" slips for writing cc#s onto, so we just wrote down the pertinent info on our sales receipts and that worked out just fine.
All in all, the show was a great success.
Now if only we could find someone to help us cover more ground by doing even more shows...
We used USPS Priority mail boxes under bright colored fabric to elevate items in back. The boxes will be used later to ship orders. Several plates had cookies on them so visitors could see them "in action."
We borrowed a few plates from friends who have been passing them around. This helped us show folks how each plate collects names as it travels. This is plate # 0803003.
Other plates, like this red one (shown below), were turned over so people would see the tracking number on the back. These two displays made it easy to explain what they are and how they work.
Also, there were several pictures frames on display, holding our pricing info. Keeping our pricing simple meant we could duplicate these signs in several places around the booth. We decided to sell these Pass It On Plates in a "Design your own" format, where customers could choose their own color combinations. This works out very well, since every purchase turned out to be a color combination we hadn't thought of.
We even used zucchini and peaches to give people ideas about what they could put on their plate. Pass It On Plates are not just for cookies.
Here's a plate of surplus garden zucchini
and half a dozen fragrant peaches (above and behind the chocolate chip cookies)
Mini blinds displayed our Pretty Little Doo Dads, which were pinned to business cards. The cards had lipped plastic jewelry hangers on the back, and the lip hooked over the mini blind vanes. (This picture was taken while we were still setting up the display, so there are not too many Pretty Little Doo Dads on the blinds yet.)
And of course, a hand painted sign let visitors know who we are.
We had our tote bag promo hanging on the back wall, by the "cashier." These tote bags were carried around the show by our customers, advertising for us. They're canvas, so as they're used to carry other things they will continue advertising for us like a big bright business card - with handles.
We also brought bright colored flyers and mugs with us so we could generate excitement about our spring promo.
As for the question of if we accept credit cards, the answer was YES. Thanks to River Stone of Off The Hook Hats, (she organized this event) we learned about ProPay. Sign up was quick and easy. We didn't have any of the traditional "knuckle grinder" slips for writing cc#s onto, so we just wrote down the pertinent info on our sales receipts and that worked out just fine.
All in all, the show was a great success.
Now if only we could find someone to help us cover more ground by doing even more shows...
Tags: craft, credit cards, display, pass it on plates, passitonplates, pretty little doo dads, show
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1 Comment
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Comment by artsfarm on May 28, 2008 at 3:22pm -
Extremely well done, Pam! It looks like you've been doing this forever :-)
Well-presented, neat, bright, just enough info (but not too much, so you can engage in conversation), and using the fruit/veggies to show more than one use is a great idea!
ProPay is really good; I signed up a while back, just to use the mobile service for shows. Not sure if you know this but you can call the sales in on your cel right on-site, if you don't want to take the chance on waiting until you get home to process.
Very nice job :-)
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