I've just started doing something that's very fulfilling, yet a bit intimdating in a good way.
I had a bit of a revelation recently concerning job/income/what-am-I-doing-with-my-life.
I've been mulling over the fact that I need to make a decent amount of money to live, but at the same time, would die inside if I had to work one more unfulfilling, soul-eating job. Much grinding of teeth, whining and ravelled nerves later, I realized I don't 'want' to make a living as an artist, I 'need' to.
I'm focusing on art with the intention of it solely supporting me financially. I normally am able to keep things running by selling whatever I can to whoever will buy it, and this seems to work well because I've always had a feel for what people want. At every 'regular' retail job I had, I was able to predict what would sell and to whom, and this made my bosses very happy, but didn't get me anywhere. They got a buyer's brain at associate prices.
After more than 30 years of this, I swore I'd never fall back into the trap. But, given the skyrocketing cost of living here in NY, it's nothing short of a miracle to get by on your own worth. But miracles do happen, and so here we go :-)
The one thing I must figure out is that while I'm great at selling someone else's work/product, I stink at selling my own. This is something I really have to work on.
After much purging of baggage, old thoughts and habits, plus many long productive talks and more than a little encouragement from a dear friend, I'm happy to say I decided to for it. Since then, the ideas and images have been flooding my head and are fighting for preference to be created. This is great beyond words, but where to start? And more importantly, do I know who will buy it? I can make the world's most profound statements with my work, but how do I get it in front of those who want it enough to take it home with them? This is something I'll be figuring out and watching from this point on, and I'll be sure to update as often as possible. I'm sure there will be some falling down and dusting off, and maybe even (shudder) getting a prt-time job to supplement, but I'm very tenacious and will do whatever it takes.
One thing that's new to me is making art in 'production'. This is totally out of character for me, having always done everything as a one-off. It's a weird feeling, but not bad, really, because I'm going to compromise.
The first item in this vein is ATCs/ACEOs (Art Cards). These are normally either one-offs or printed as an edition. The compromise I'm doing is making editions but doing them by hand. This will allow for tracking what is popular in the long term, but still satisfy my need to make art individual, and exclusive to a degree. It's a LOT more work than running something off on a printer but right now, it's do-able. I may have to change this at some point, but I'm sure I'll be drinking a LOT of coffee to get it done.
I'm also getting back into painting, collage and assemblage, my first love. So that will allow me to offer original, full-scale art and also have the cards as a low-priced item. Before this, I'd not touched a brush in years and until yesterday when I made the first set of cards, had no idea if my paints were even good any more. But they were; it proves that it's worth it to buy the good stuff :-)
So off I go, and will report back soon with what is hopefully some good news.
Tags: aceo, art, artsfarm, atc, etsy, painting, promotion, self
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Go for it, fail often, but succeed more.
I too had this problem where I could sell other folks work much easier than my own, because I am invested in the work. I was really good at it. Now I am selling my own work. At first it was painful to not have many sells of my work online. But in a funny way I think that let me get over the ego part of selling my art.
I make beautiful art and put it up for sale, and like a child that moves away from home, I let the art go. That seems to make it all the much easier to sell my own work. It is still tough to let go of the attachments, but it is ok, and getting a bit easier with practice. :)