Considerations - The Art in Marketing
From The Start - Follow our Journeys
I may be clever, but I'm lazy
Just a week ago I decided to switch gears on my regular PIOP blog (yes, PIOP is lazy typing for Pass It On Plates) and focus on marketing. Since more than 50% of my blog readers are also in the crafts business or active bloggers, It only makes sense for my blog posts to appeal to them and focus on their needs as crafters/bloggers.
Enter the small business marketing seminar. I have started writing blog posts explaining the process we have gone though at PIOP to get started as a serious business, and focusing on helping other crafters do the same.
This change in focus comes from observing a lot (and I mean a LOT) of well-read, successful blogs, and the most popular feature a lot of education, information, and hands-on. Sure there are a ton of giveaways out there, but it's the content that keeps readers clicking back in for more.
That's the clever part. Now for the lazy:
I write one long article per week and add photos and links whenever possible. Then I break up the article into four parts to make four separate posts, each one focusing on a different idea within the article. The last post wraps it all up and includes some information on how my readers can use this info and apply it to their benefit. With Blogger, I can pre-date my posts, so I pre-date all four posts on consecutive days and sit back and let Blogger do the rest. For example, The Learning Curve, as I call my learning series, is scheduled to post on Mon-Tues-Wed-Thurs. I make sure it's written up over the weekend and I can spend the week gathering the info and pictures and links needed for the following week's article. Or wait until a brainstorm hits and madly type up three articles all at once.
Pre-dating posts in Blogger involves three easy steps:
1. Click on "Post Options" at the bottom left of the post being written, then select the date and time the article is to be published.
2. Save as Draft
3. From the Edit Posts page, click on the Draft to edit, and just hit Publish.
When you look at this post in the Edit Posts page, you'll see it is scheduled to publish along with the date it will publish.
Ok, now the dirty secret is out about my clever laziness. Just guess how many days I spent posting 30 photo posts to my family's blog, "The Adventures of Pam & Frank?" Uh-huh. About 2 hours one evening. And I've got a month worth of one-picture-with-commentary daily posts for Grampa, Uncle Kevin, and Cousin Sandi to look at every day.
Enter the small business marketing seminar. I have started writing blog posts explaining the process we have gone though at PIOP to get started as a serious business, and focusing on helping other crafters do the same.
This change in focus comes from observing a lot (and I mean a LOT) of well-read, successful blogs, and the most popular feature a lot of education, information, and hands-on. Sure there are a ton of giveaways out there, but it's the content that keeps readers clicking back in for more.
That's the clever part. Now for the lazy:
I write one long article per week and add photos and links whenever possible. Then I break up the article into four parts to make four separate posts, each one focusing on a different idea within the article. The last post wraps it all up and includes some information on how my readers can use this info and apply it to their benefit. With Blogger, I can pre-date my posts, so I pre-date all four posts on consecutive days and sit back and let Blogger do the rest. For example, The Learning Curve, as I call my learning series, is scheduled to post on Mon-Tues-Wed-Thurs. I make sure it's written up over the weekend and I can spend the week gathering the info and pictures and links needed for the following week's article. Or wait until a brainstorm hits and madly type up three articles all at once.
Pre-dating posts in Blogger involves three easy steps:
1. Click on "Post Options" at the bottom left of the post being written, then select the date and time the article is to be published.
2. Save as Draft
3. From the Edit Posts page, click on the Draft to edit, and just hit Publish.
When you look at this post in the Edit Posts page, you'll see it is scheduled to publish along with the date it will publish.
Ok, now the dirty secret is out about my clever laziness. Just guess how many days I spent posting 30 photo posts to my family's blog, "The Adventures of Pam & Frank?" Uh-huh. About 2 hours one evening. And I've got a month worth of one-picture-with-commentary daily posts for Grampa, Uncle Kevin, and Cousin Sandi to look at every day.
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