Share 'What is your brand promise?'

Do you have a brand promise? It's bad practice to have "accidental branding." Trust me. A brand promise is a shortcut for your customer. Out of all the commerce clutter and confusion, how will they remember you? What makes you stand out? What do you deliver? How you simply and effectively communicate your brand's message is vital. On Etsy, your forums, your banners, avatars, logo, communication…